# ⛵ L'Armada ParVagues

Media-management & marketing toolbox for ParVagues — *map the Land, then make the most of it.*

Tooling lives here (versioned in the Tidal repo, like the visualizer & mastering
chain). The **data root** is the freebox `Prod/` archive
(`/mnt/freebox/PLN/Work/Sound/Prod`, canonical — fuller than the local mirror).
The **gig/setlist data** already lives in the ParVagues site
(`~/Work/Web/www/content/lives/` + `tracks.json` + `ontology/events.yaml`).

## The fleet — naming chart 🌊

| Module | Codename | Full title | Role | Phase |
|---|---|---|---|---|
| Catalog | `tide-table` | *Table des Vagues* | source of truth: every asset & its lifecycle state | **1** |
| Distribution | `manifeste` | — | cargo manifest + manifesto: what ships to which DSP (the RouteNote question) | **1** |
| Gigs / network / pricing | `escales` | — | port calls: pricing-calibration ledger + flotille graph | seed now |
| Diffusion / social | `sémaphore` | *Sémaphore des Ondes* (`ondin`) | POSSE multiplex: post once → IG/Mastodon/Bluesky/… | 2 |
| Vitrine / blog | `phare` | — | lighthouse showcase + content blog (folds into existing site) | later |

## Mental models

- **Catalog = inventory with lifecycle states.** Each track: `idea → demo →
  performed → recorded → mastered → released-where`. Everything hangs off this.
- **Frontlist vs back-catalog.** New drops buy attention; back-catalog earns the
  long tail. Cadence = steady frontlist + resurfaced backlist.
- **Each platform has a *job*.** SC = community/discovery · Bandcamp = superfans +
  ownership · Spotify/DSPs = passive discovery + legitimacy · YouTube =
  longform/SEO/visuals · IG = top-of-funnel · archive.org = preservation.
- **Owned vs rented audience.** Social is rented (algorithm-gated); site / email /
  Bandcamp followers are owned. Convert rented → owned.
- **POSSE** (Publish on Own Site, Syndicate Elsewhere) — `sémaphore`'s design target.
- **Flotilla growth.** The network of budding artists is the #1 growth engine —
  grow by sailing together, not by shouting louder. → `escales` flotille graph.

## North star (next ~6 months)

Reach + legitimacy + **gig opportunities** > superfans > "fair" revenue.
Revenue is *not* a target; fair-pay calibration (don't lose gigs to mis-pricing)
*is*. Audience: worldwide glitch/ambient/jungle/liquid/abstract electronic, FR **and** JP.
Content marketing the craft (sample selection, demucs sampling, Tidal sequencing,
performance) as long-form → atomized posts.

## Data sources to chart

- `Prod/` archive — ~25 project dirs, ~500 audio files, 60 Audacity projects
- Screen-rec pile — 45 MKVs (2025-01 → 2025-12)
- Site — ~35 lives (2022–2026) + setlists + events ontology
- External — SoundCloud, Bandcamp, YouTube, archive.org, Spotify/DSPs, IG reels
- Phone / audience / DJ-desk recordings

See `../CLAUDE.md` and the task board for the working backlog.
