---
log: 001
title: "Charting L'Armada — naming the fleet"
date: 2026-06-04
task: "#1 Scaffold L'Armada toolbox"
tags: [kickoff, naming, strategy]
shareable: true
---

## Cap (what & why)
Stood up a media-management & marketing toolbox for ParVagues: map everything ever
recorded/performed, then run consistent releases & diffusion. North star = reach +
legitimacy + **gigs** > superfans > revenue (revenue isn't a target).

## Manœuvre (how)
Designed it as 5 modules under one fleet, with layered sound↔sea names, versioned in
the Tidal repo (data root stays on the freebox). Captured mental models up front so the
strategy is in-repo, not in our heads.

## Prise (findings / artifacts)
- `armada/{README, tide-table, manifeste, semaphore, escales}` scaffolded.
- Names: `armada` (fleet) · `tide-table`/*Table des Vagues* (catalog) · `manifeste`
  (distro) · `sémaphore des ondes` (POSSE social) · `escales` (gigs/pricing) ·
  `phare` (vitrine, later).

## Sel (the shareable learning)
- The artist already reinvented **POSSE** (post-once-syndicate-everywhere) and
  **frontlist vs back-catalog** without the names. Good vocabulary turns vague
  instincts into a repeatable system.
- Naming is not decoration: "tide-table" (a real nautical schedule) *is* the release
  calendar; "manifeste" (cargo manifest + manifesto) *is* what-ships-where. The pun
  encodes the spec.

## Hameçon (hook)
"I gave my music catalog a pirate fleet — and the names did half the design work."

## Sillage (what it unlocks)
Every later task has a home and a shared language.
